In 2012, PayPal upgraded their typeface to something even rounder. PayPal adapted to this need with the creation of the symbol, but the overall appeal was still seemed a bit too clunky. With handheld mobile technology having limited screen space, it was important for apps to be compact and small. This new brand representation was created just in time for the introduction of mobile apps to the world. This monogram sat on top of the company name and served as the new symbol for the brand.
In addition to the new color and new typeface, PayPal also added a double-P monogram. The popularity of PayPal soared with the development of online technology, and the logo changes made sense for that time period. However, other marketers believed that the tradeoff of a more modern look and appeal far outweighed the contrast issues-and this was surely the case.
For one, the original white logo contrasted well against virtually any background, while the second blue logo failed to provide contrast against some backgrounds (i.e. Some marketers believe that the second logo actually posed more problems than the first. The spacing between the letters were also increased, which resulted to a cleaner look altogether. The edges were softened, and the typeface was modernized. Two shades of blue were used to symbolize the new emblem, which had a slightly softer appeal compared to the original. The white wordmark version was completely eliminated and replaced by a blue version. PayPal’s second logo replaced the first in 2007. This affected the branding of companies as the need for compact and mobile-friendly logos began to appear. However, after the release of both the iPhone and Android, the mobile world changed dramatically. Mobile applications were basically nonexistent.
#Paypal logo white background android#
Up until 2007, we didn’t have the iPhone or any Android platforms. Mobile Internet access was still limited. Online transactions were mostly done through a desktop or laptop. Back in 2007, mobile technology wasn’t as advanced as it is now. The transition of PayPal’s logos has some significant correlation with the development of technology during that time. It was a modest typographic treatment of the company name. The logo was a simple white wordmark with a blue border. 3 Current logo (2014 – now) First logo (1998 – 2007)įrom the founding of the company until 2007, PayPal operated under a basic logo.
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